The Result

We designed Ash's brand to infuse the essence of crystals without the derivative, obvious branding of crystals, and incorporated her artistic life as a writer into the design.

We curated a logo suite that falls perfectly between the line of luxury without being too distant and corporate, and fairytale without being too kitschy. We also used a color palette with feminine and ethereal notes and a font suite with the glyphs and ligatures of the celestial and folkloric inspiration used in our mood board!

The Challenge

Crystals by Ash needed to become a narrative-rich, ever-evolving world, disruptive from the literal branding of most crystals shops and flexible enough to reflect Ash's other work as a writer.