We created a brand and website for GYST (Get Your Sh*t Together) being your sharp, direct, unfiltered, no-nonsense team member, specifically geared towards off-the-beaten path entrepreneurs who need support but don't know where to start.

Designed to cut through the noise with wit, honesty, and zero fluff, we embraced a no-bullsh*t, unfiltered voice that rejects the polished corporate aesthetic in favor of sharp, candid realism with a bold typographical logo disrupted by a handwritten letter symbolizing the most badass word in the acronym, with a color palette breaking the typical red and black mold for edgy businesses, walking the line between rebel and ringleader.