Designed to capture her playful, social, and effortlessly glamorous energy, we designed a skincare brand playing off of Haley Dunphy's soulful and flirty heart.

We named the brand "haylo" to tie in the first part of her name, the angelic essence you take on after a perfect skincare routine, and a subtle nod to the girly "hay!" she's likely always texting her friends.

We used a hand-drawn cloud symbology to nod to the angelcore approach, doubling as a speech, thought or text bubble while texting friends to invite a social element to the ethereal colors.