This passion project was conceptualized as a non-toxic perfumery inspired by Miss Honey from Matilda. We followed a creative brief centered on the mother-daughter bond, bees and flowers, teaching, reading, adventures, and everyday magic.

Designed to bring warmth, color, maternal love and storytelling to a category often dominated by cold minimalism, this brand is meant to welcome the beautiful dynamics of inviting warmth and wonder to the lifestyle of a mother-daughter world.