Maison Cassiopeia is a conceptual wedding dress brand inspired by Euphoria’s Cassie Howard.

The creative direction centered around delicate, romantic, and cinematic femininity — an ethereal visual identity that embodies love, longing, and self-expression through dreamy textures and luminous design with a fresh name inspired by Cassie's first name.

Amongst the many wedding dress brands that highlight handwritten fonts, we chose to disrupt this pattern with a sophisticated italicized serif punctuated by a handwritten heart as the "i" dot, much like how a high school girl would journal about a boy she loves.