What if your business wasn’t a tech startup or a Pinterest-perfect brand?

What if it was a sitcom?

You know, like a little weird, a little brilliant, everyone kind of figuring it out as they go. 😇

And somehow, it still works — because the story has heart!

Kinda like in 30 Rock when Liz Lemon is constantly trying to run the show, order sandwiches, and keep Tracy from going off-script — all while still writing something funny?

That’s business ownership. It’s total chaos, but it’s your chaos. And honestly, when you zoom out… it’s kind of beautiful.

Here’s a little bird’s eye view of why designing and creating your business is just as fun (and a little unhinged) as being in a sit-com… and why that’s okay. 🎬

All Businesses Have a “Season 1 Energy”: When Your Business Was Still a Pilot Episode

As Creatives, We LOVE the “Big Idea at Midnight” Montage

Remember when starting your business felt like that time Jess impulsively moved into the loft with three strangers? You were fueled by wild ideas, caffeine, and probably some delusional confidence.

You didn’t have a “content strategy” — you had vibes. And honestly? That was enough. That spark was real. ✨

As a creative thinker, this is your zone. Brainstorms are your love language. Big ideas are your form of play. You’re exceptional at conjuring up new visions.

But if you never shift back into vision-holder instead of executor, you start to resent the thing you once adored.

When you’re spending all your time in your business (doing the admin, the content batching, the comment replies), and not on it (dreaming, experimenting, exploring), that creative spark starts to flicker. And suddenly it feels like you’re writing a Season 4 reboot of a show you no longer even want to watch. You’re exhausted. Resentful. And wondering if this was ever worth trading the full-time job for.

But Then, There’s the Algorithm, Playing the Role of Overbearing Network Executive

Somewhere along the way, things shifted. And you started HATING the work you were doing.

It feels like you’re living in a constant reboot — new trends, new platforms, new pressures. Gary Vee is shouting at you to post 8 TikToks a day. Everyone’s “niching down” into oblivion.

And your content? It feels more like a performance review than a personality.

You’re still the same lovable main character — but now you’re stuck in a plot you didn’t write. Around the “shoulds” of other people in your industry. The trends you “have” to be following in order to have more people see your content so you can get more business.

This is exactly what my clients say when they come to me: “I hate social media,” “I don’t want to post unless it feels right,” or “I know I need to show up, but I don’t know what to say.”

And what’s underneath that is never laziness or fear. It’s a lack of emotional connection.

You’re being told to push out content without purpose, trends without story, reels without resonance — no wonder it feels off!

You’re not here to be a content robot. You’re here to build something meaningful.

Businesses Are Allowed to Have Depth and Character

Every Great Show Starts with a Story, Not a Slogan

Your brand isn’t your Canva template or your three-sentence bio. It’s your story.

That’s why the first part of my process is called a StoryBloom. Because story is what breathes life into your business. Not just what you do, but why you do it. Not what you’re selling, but what you’re saying.

And that’s something AI will never replace. Your story is your humanness. Your evolution. Your experience. It’s why people choose to work with you and not the 500 other coaches or creatives doing similar work.

People don’t connect because your idea is the most groundbreaking. They connect because you make them feel something. And it’s the same with all of your favorite sitcoms — they were birthed from an idea, a heartfelt feeling, an experience.

It’s Okay to Kill Off a Storyline

Like when a character just disappears from a show mid-season and no one mentions it? Yeah. You’re allowed to do that in business, too.

You can pause. Pivot. Change your offer. Post something totally off-brand. Rebrand mid-season. Test something weird. Delete half your feed.

(Cece literally started modeling again in Season 5 — you’re fine.)

Clients tell me all the time they’re scared to share something now in case their perspective changes later. And I always remind them: transformation is the whole point.

It’s the Chappell Roan Effect. People love her because they’ve watched her change. They’ve grown with her.

That’s true of every artist. Every creator. Every beautifully imperfect business owner.

No one wants the algorithm-perfect version of you. They want the evolution. The arc. That’s the show they’re tuning in for and going to stay season after season for.

What an honor it is for them to witness you changing every single day.

Your Quiet Seasons Matter, Too

There’s a reason why there are seasons in sitcom. Everyone needs time to REST before regrouping and starting to shoot again.

When I stopped posting for 6 months, it wasn’t because I didn’t care. It was because I needed space. To listen. To feel. To live for a minute before I tried to translate anything.

It’s like my songwriting journey, too. You don’t write something true when you’re forcing it. You write something true when you’ve actually felt it.

That’s something I learned as an actor: if it feels pushed, it’s not truthful. And if it’s not truthful, the audience feels it.

So give yourself permission to be in a quiet season. It’s still movement. It still matters. It’s needed in order to get to the next season of your work.

You Don’t Always Need a Season Finale — Maybe Just a Scene Change

We creative thinkers sometimes feel like we need to blow it all up to evolve. (Or maybe it’s just me? 🤷‍♀️)

We think we need a new name, a new brand, a new niche if everything isn’t working perfectly. But sometimes you just need a new angle.

Your brand doesn’t have to make perfect sense to anyone else. One of my favorite blogs, Chris Loves Julia, started as a marriage blog (hence the name). They’ve since become one of the biggest home reno and design brands online. But they kept the name. Because it matters where it started.

That’s the story. That’s the beauty. That’s what we want to follow.

So no, you don’t need a dramatic relaunch. Maybe all you need is a little scene change. A new post. A funny story. A bold idea from your Notes app.

And when in doubt? Let people see the journey. Let them fall in love with the way you change.

They’re watching. They’re rooting for you. Not because you’re perfect, but because you’re you.

Beautifully imperfect. Weirdly specific. And somehow making it all work. 🥹

Fade to black. Cue theme music. Throw a paper airplane into the air.

Your business is the sitcom. You’re the main character.

And this next season? Let’s make it iconic together. Book a fit call to start untangling you story, revive your spark, and build beautifully imperfect content that feels as comfy as your favorite comfort show. 💌