I still remember the day I deleted a photo of myself that made my high school self squeal with joy.
Iâd just finished a fitness class with one of my favorite YouTubers, Cassie Ho, and somehow, I ended up taking a photo with her. I was sweaty, glowing, floating on a cloud of movement and joy. I posted it. And then â deleted it.
Because I didnât like how I looked.
Because I thought I needed to be more âput together.â
Because I was scared to be seen in real time.
What I didnât know then was that this wasnât vanity â it was social media anxiety. And now, years later, I understand it wasnât just a moment of self-doubt.
It was a clue to something deeper, more powerful. Something that, in hindsight, feels like a superpower in disguise.
If youâve ever stared at your phone with a post drafted but your thumb frozen mid-air⊠hi, welcome. Youâre not alone. And youâre definitely not broken.
Social media anxiety isnât about being âbadâ at content or lazy about marketing. Itâs often a nervous system response to the vulnerability of being seen â really seen â in the digital space. It shows up as perfectionism. As spirals of comparison. As that strange little dance between wanting to share and wanting to hide.
But hereâs the reframe: what if those sensations are here to teach you something? Yeah⊠letâs talk about that a little more.
If you experience social media anxiety, youâre actually likely someone who feels deeply and thinks intentionally. Hereâs why:
You donât just post to post. You donât just do to do. You think before you speak. You notice the ripple effects of your words, the vibe they carry, the stories they tell. This kind of self-awareness is rare in an online world that rewards speed and performance.
Your content might take longer to birth, but when it does, it carries soul. It resonates. It feels like a deep exhale to the right people. And that thoughtfulness? It creates trust â and thatâs what truly attracts the dream clients that makes your business romantic and your life beautiful.
When the algorithm yells âgo faster,â youâre the one who steps back and asks, âBut⊠is this true for me?â
Youâd rather post something meaningful than hop on the latest trend. Youâre curating integrity. And in a scroll-happy world, that kind of groundedness is magnetic. Itâs something that your clients are looking for. Theyâre TIRED of scrolling through the same thing, and they need a disruption that will wake them up and point them in the direction that will best serve them â YOU.
This doesnât mean you never join trends⊠of course not! I love taking part in trends that I love. But we never have to hold ourself to anything just to do it, just to âplay the game.â Nah, youâre a business owner because you donât play by the rules.
You create with discernment, weaving your own voice into the conversation rather than drowning it out. And thereâs absolutely nothing wrong with that.
You feel what others feel.
Youâve been misunderstood, overexposed, maybe even shamed for being âtoo muchâ or ânot enough.â Weeew, Iâve been there. On both sides, actually. Rocking back and forth from overstepping and speaking loudly and then shrinking into myself. Itâs a cute thing I do, ya know? đ
Anywho, because of that, youâre exquisitely careful with your own expression â and deeply respectful of othersâ experiences too.
When you create content, itâs not performative. Itâs protective. Itâs connective. Itâs the kind of post someone stumbles across on a hard day and thinks, âOh⊠Iâm not alone.â
Your pauses, your rewrites, yes, they miiiiight be making you hold back from making content that your dream clients can finally find, but they come from a truly beautiful place. Youâre just calibrating.
Social media anxiety means your nervous system is asking for slowness, spaciousness, and something deeper than a performance. And thatâs not entirely a bad thing! When you honor that, your content creation journey can start healing, and you can start reconnecting with your business, attracting clients who feel like long-lost friends and can thrive doing the work you love.
At the heart of all this is a simple truth: you donât need to overcome your social media anxiety to be successful. Just understand it! Honor it! Let it teach you how you are meant to show up.
Post the thing.
Let it be human.
Keep the darn picture (I feel like thatâs a little nudge to myself, not gonna lie).
And know that the very thing that once held you back⊠might be the secret power that moves your work forward. đ„č
And if youâve been yearning for finally showing up with joy, effortlessness and freedom without having to pay a monthly retainer to a social media manager â our content intensives might be just what youâre lookinâ for. đ
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