There was a time I couldn’t even open Instagram without feeling that tightness in my chest.

In fact, I had to literally delete the app from my phone because I felt so… icky? I wanted to post, but I’d get FOMO, analysis paralysis and anxiety all wrapped together in one whenever I went on it. GROSS, right?!

Maybe you know that feeling too — when content creation starts to feel like a performance instead of a conversation. But you know that posting on social media could be really amazing for your business. YOU HAVE A LOT TO SAY, and the world really, really wants to hear it.

Let’s talk about how to to handcraft a feel-good social media and content strategy. Not the kind that drains you. The kind that feeds you… making you hungry to create more and more, but never feeling like it’s a necessary evil.

How to Handcraft a Feel-Good Social Media and Content Strategy

Redefine “Strategy” Through a Heart-Centered Lens

First thing’s first, social media and content strategy should NEVER have “shoulds” in it. That’s why I call it a handcrafted strategy, because I want you to see that it’s one that follows your energy, seasons, and stories. It’s not “post 3x a week!” “always have a content repurposing system!” It’s never asking you to be anyone than who you are.

In that truth, real creativity blooms, and suddenly, you can not only love talking about the work you do, but dream clients start effortlessly getting magnetized to your work, because your freedom and joy is infectious.

I go through this process in my content intensives so you can create a never-ending well of content on the platforms you’ve been dreaming of so you can be not only proud, but excited to show off your social media channels!

This is also where we gently question the word “visibility” as a whole.

I’m sure you hear it often when it comes to social media. “Be more visible!” “Grow your audience!”

But visibility, like trying to make more friends just to have more friends, can feel hollow. True growth often comes not from reaching more people, but from reaching deeper into what makes you light up. In turn, when clients see that you love what you do, they’ll love it, too.

Related: Why Social Media Anxiety Is Your Superpower as a Biz Owner

Step Into the Laboratory & Experiment Without Pressure

Think of content creation as your little laboratory. Your job isn’t to have all the answers, but to stay curious.

A feel-good social media and content strategy leaves room for play. Post that nostalgic reel. Share your favorite poem. Reflect on a client win. It doesn’t have to follow a formula if it follows your joy. If it’s rooting from your lifestyle, it’s right.

That’s why in the content systems I build, I always ask my clients about what they love and what they do in their lives. I believe business and life can’t be separated — in fact, it makes creating content for your business so much more fun when it’s not!

Here’s another little shift: instead of creating for “more followers,” what if you created for just five people? Those five who’ve DMed you saying your post moved them, or who always show up in your comments. Imagine sending your content like a voice memo just for them. It might be public, yes — but it’s deeply personal.

I actually talk more about this in my podcast, because it’s been such a shifting way for me to create.

Craft from Cycles, Not Calendars

Let’s quickly go back to this idea of content calendars — and why I don’t use that phrase.

Instead of obsessing over “posting every Tuesday,” it’s so much more healthy and sustainable to tune into your natural creative cycles. If you have graduations and events during the month of June, why would I say that it’s more important for you to post if you don’t have the time and didn’t have the time to plan it?

You started this business so you had flexibility, not so you had to follow some made-up rules. Your social media and content strategy can ebb and flow with you. It’s not about being consistent for the algorithm. It’s about being congruent with yourself.

And when you focus on actions you can control — your intention, your frequency, your care — you release the pressure of chasing outcomes you can’t. You let go of follower counts and lean into resonance. And that’s when your business feels less like trying to post into the aether and more like attracting clients that feel like long-lost friends because you’ve been fully yourself, marching to the beat of your own drum this whole time.

Anchor in What Already Lights You Up

This goes back to starting your content from your lifestyle, not what you think you “should” be posting. A lot of my clients think they need to post things like “10 tips for X,” or “how to know when you should hire X.” That’s pulling from the outside, from a should-storm. ⛈️

Instead, I want to know what shows you’re watching! I want to know what aesthetic makes you swoon! What you’re pinning on Pinterest! Did you just repaint a room in your home? Did your kiddo do something amazing that you want to talk about?

THESE ARE THE PLACES WE START YOUR CONTENT FROM.

This is a social media and content strategy built around your real life, becoming a reflection, not a mask. Your dream clients can feel that. And I know you can, too.

You can tell when people are posting just to post, versus when people are posting because it matters to them. And that’s the difference between hating social media, and feeling inspired, connected, and warm every time you post.

Related: Your Business Is Basically a Sit-Com. So Let It Be One.

Create Soft Structure for Your Beautiful Imperfection

Aven feel-good strategies like a little scaffolding — ooo, that’s my favorite part. Turning all of these creative juices and magic into a content system that creates a never-ending well of ideas for you to use, forever. Sans social media manager. Sans SEO blog writer. It’s a one-time thing.

You can do this through brain-dumping some ideas into a project management system (Notion’s currently my tool of choice, but you can do this with Asana, Trello, etc.) and have an AI Content Creator to help you refine it into a content idea. Then use that same AI Content Creator (mine’s name is Clara, and she’s pretty amazing 💁‍♀️) to repurpose it… if you want. Not for the sake of repurposing, but because you have more to say!

Literally, that’s it. No pressure. Your social media and content strategy can be a gentle container where your creativity can wiggle and dance and where your dream clients can see the true you in it. No more “oh, well my website/Instagram/Substack/newsletter doesn’t really show you the full picture).

It’s Official: Your Social Media and Content Strategy is a Self-Love Exercise. Ready to Show Your Dream Clients All That Magic?

Your handcrafted social media and content strategy is just that — human-made to be intuitive, seasonal, dreamy, even messy. It’s yours. Let it be a soft, nurturing space. Let it be a mirror. Let it feel like coming home!

And most of all, let it be for just you and them. Not the thousands, but for the few. The ones who already love what you do. They’re your ripple effect.

If you want to start that ripple effect today, you know where to find me. Book a fit call and let’s start this magic, together. 🦋